The South Asian stories you | to know
Smart journalism on South Asia(ns) you won't find anywhere else.
Try for free →Editor's Picks
April 19, 2022Parminder Nagra Should Have Been a Superstar
'Bend It Like Beckham' turned Keira Knightley and Jonathan Rhys Meyers into overnight celebrities — so why didn’t it do the same for its British Indian stars?
April 8, 2022Simone Ashley on Who Gets to Be Seen as Sexy and Desirable
The Bridgerton star chats about shifting narratives, *that* haldi scene, and why she keeps her Kate Sharma-inspired playlist close to her chest.
March 29, 2022How Cartier Built an Empire by Claiming Indian and Islamic Art as its Own
From its Tutti Frutti collection to bejeweled cases, the French luxury jewelry house has long appropriated Eastern influences, calling it aesthetic exchange.
May 23, 2022You Don’t Know Jay Sean
For two decades, the British artist had a carefully curated image. Then, he got on TikTok.
April 21, 2022The “Tacky NRI Fashion” Debate is About More Than Style
Allegations that diaspora Indians wear “tacky” Indian fashion sparked internet fury on Instagram account Diet Sabya. But the root of the debate isn’t about fashion at all.
April 12, 2022The Queer Legacy of ‘Bend It Like Beckham’
The film bent the rules so that others could break them. We examine its impact 20 years later.
February 22, 2022Are Love is Blind’s Deepti and Shake a Classic Case of Internalized Racism?
The reality show’s Indian couple has lit up the internet after professing to previously dating only blond(e)s, their attraction fizzling days after their engagement.
December 22, 2021How Ghee Took Over U.S. Grocery Shelves
The recent global rise of the clarified butter — as common as salt in many South Asian and Middle Eastern kitchens — is striking for an ingredient steeped in centuries of culinary history.
January 26, 2022How Fazlur Rahman Khan Engineered the Modern Skyscraper
The prolific Bangladeshi American structural engineer set the new standard for tall buildings all over the world, from Chicago’s Hancock Center to Dubai’s Burj Khalifa.
September 22, 2021South Asians in Therapy: Challenging Norms and Taboos
As therapy becomes more mainstream and accessible, a new generation is reclaiming their mental health.
September 17, 2021The Cultural Appropriation of Dalit Music
For Dalit artists, music and performance have been tools of cultural resistance. But mainstream Indian media has glamorized and sanitized this history.
October 1, 2021“Enjoy Enjaami”: How a Tamil Song Led to a Public Outcry About Caste
A magazine cover by Rolling Stone India and a Times Square billboard sparked public outrage over Dalit erasure.
June 16, 2021How America’s Patel Brothers Won the Indian Grocery Game
For many new immigrants, the store was a saving grace in a world full of Wonder Bread and Ruffles. But for their children, is the supermarket still a necessity or simply nostalgic?
May 27, 2021Horror in Hounslow: The Chohan Family Case
In 2003, a family of five vanished from their London home; what followed was a shoddy police investigation.
June 9, 2021Why South Asians Feel Abandoned in the Anti-Asian Hate Conversation
The recent spike in and discourse around hate crimes against East and Southeast Asians in North America has brought up familiar feelings for South Asians. But not all feel like they’re part of the conversation.
November 22, 2019Why It’s Hard to Open Indian Restaurants in America
Diners in the ’50s fell for butter chicken and naan. But for the Indian chefs seeking to do something different, it’s been an uphill battle.
October 19, 2020How a Bengali Tycoon Pioneered Strippers for Women and Became a Murderer
A series of gruesome deaths transformed Chippendales — an erotic nightclub for women with male strippers — into a real-life murder mystery.
May 28, 2021BYJU’s: From a Classroom to a $16.5-Billion Ed-Tech Giant
Byju Raveendran, a tutoring whiz and India’s youngest self-made billionaire, built India’s most valuable startup. But the story isn’t without controversy.
June 29, 2021Edwina and Nehru: Love in the Shadow of Empire
The last vicereine of the British Raj and the first prime minister of India shared a profound connection that still captures imaginations today.
March 1, 2021Why Brown Moms Love Princess Diana
The South Asian women who came of age in the 1980s viewed Lady Di as both a contemporary and a cautionary tale.
June 16, 2020Black and Brown Love
Black and Brown couples don’t have it easy. Marrying Brown can be difficult, but for Black partners it’s especially hard.
February 24, 2021Rekha, Amitabh, Jaya: A Silsila of Deprivation
Decades later, Bollywood’s most infamous love triangle seems even more tragic than we first thought.
March 24, 2021Why Bollywood Loved — and Lost — Fawad Khan
This year marks almost five years since fans have seen the iconic Pakistani actor in Hindi cinema.
February 2, 2021Black TikTok, Brown Culture
With perfect pronunciation and killer Bhangra moves, Black TikTokers are going viral taking on South Asian music.
January 25, 2021How Riz Ahmed Stretches Culture
Fifteen years in, the multi-hyphenate actor and musician consistently produces the deep cuts when it comes to Brown culture and history — and, now, he’s creating for himself.
As featured in
“Premium subscription publication lands new investors”
“100 of the world's most promising startups to watch”
"giving a voice to the South Asia diaspora"
“one of the top media startups to watch out for in 2020”
“challenging mainstream media’s coverage of South Asians"
“The Juggernaut has a way of tapping into conversations I didn't even know I needed to read.”
“The Juggernaut lives up to its lofty name. It's quickly become my go-to source for South Asian news and stories”
“This is 100% overdue.”
Smart reporting you won’t read anywhere else
Exclusive coverage
Read a deeply reported feature about South Asia(ns) every day. Access 200+ articles in our archives.
No ads. No clickbait.
At less than $1/week, your subscription supports ad-free independent journalism.
High quality journalism
Our journalists have also written for the likes of The NY Times, WSJ, The New Yorker, and Al Jazeera.
Diverse perspectives
77% of U.S. newsrooms are white. We’re amplifying the often misunderstood and underreported South Asian newscycle.
Editor's Picks
April 19, 2022Parminder Nagra Should Have Been a Superstar
'Bend It Like Beckham' turned Keira Knightley and Jonathan Rhys Meyers into overnight celebrities — so why didn’t it do the same for its British Indian stars?
April 8, 2022Simone Ashley on Who Gets to Be Seen as Sexy and Desirable
The Bridgerton star chats about shifting narratives, *that* haldi scene, and why she keeps her Kate Sharma-inspired playlist close to her chest.
March 29, 2022How Cartier Built an Empire by Claiming Indian and Islamic Art as its Own
From its Tutti Frutti collection to bejeweled cases, the French luxury jewelry house has long appropriated Eastern influences, calling it aesthetic exchange.
May 23, 2022You Don’t Know Jay Sean
For two decades, the British artist had a carefully curated image. Then, he got on TikTok.
April 21, 2022The “Tacky NRI Fashion” Debate is About More Than Style
Allegations that diaspora Indians wear “tacky” Indian fashion sparked internet fury on Instagram account Diet Sabya. But the root of the debate isn’t about fashion at all.
April 12, 2022The Queer Legacy of ‘Bend It Like Beckham’
The film bent the rules so that others could break them. We examine its impact 20 years later.
February 22, 2022Are Love is Blind’s Deepti and Shake a Classic Case of Internalized Racism?
The reality show’s Indian couple has lit up the internet after professing to previously dating only blond(e)s, their attraction fizzling days after their engagement.
December 22, 2021How Ghee Took Over U.S. Grocery Shelves
The recent global rise of the clarified butter — as common as salt in many South Asian and Middle Eastern kitchens — is striking for an ingredient steeped in centuries of culinary history.
January 26, 2022How Fazlur Rahman Khan Engineered the Modern Skyscraper
The prolific Bangladeshi American structural engineer set the new standard for tall buildings all over the world, from Chicago’s Hancock Center to Dubai’s Burj Khalifa.
September 22, 2021South Asians in Therapy: Challenging Norms and Taboos
As therapy becomes more mainstream and accessible, a new generation is reclaiming their mental health.
September 17, 2021The Cultural Appropriation of Dalit Music
For Dalit artists, music and performance have been tools of cultural resistance. But mainstream Indian media has glamorized and sanitized this history.
October 1, 2021“Enjoy Enjaami”: How a Tamil Song Led to a Public Outcry About Caste
A magazine cover by Rolling Stone India and a Times Square billboard sparked public outrage over Dalit erasure.
June 16, 2021How America’s Patel Brothers Won the Indian Grocery Game
For many new immigrants, the store was a saving grace in a world full of Wonder Bread and Ruffles. But for their children, is the supermarket still a necessity or simply nostalgic?
May 27, 2021Horror in Hounslow: The Chohan Family Case
In 2003, a family of five vanished from their London home; what followed was a shoddy police investigation.
June 9, 2021Why South Asians Feel Abandoned in the Anti-Asian Hate Conversation
The recent spike in and discourse around hate crimes against East and Southeast Asians in North America has brought up familiar feelings for South Asians. But not all feel like they’re part of the conversation.
November 22, 2019Why It’s Hard to Open Indian Restaurants in America
Diners in the ’50s fell for butter chicken and naan. But for the Indian chefs seeking to do something different, it’s been an uphill battle.
October 19, 2020How a Bengali Tycoon Pioneered Strippers for Women and Became a Murderer
A series of gruesome deaths transformed Chippendales — an erotic nightclub for women with male strippers — into a real-life murder mystery.
May 28, 2021BYJU’s: From a Classroom to a $16.5-Billion Ed-Tech Giant
Byju Raveendran, a tutoring whiz and India’s youngest self-made billionaire, built India’s most valuable startup. But the story isn’t without controversy.
June 29, 2021Edwina and Nehru: Love in the Shadow of Empire
The last vicereine of the British Raj and the first prime minister of India shared a profound connection that still captures imaginations today.
March 1, 2021Why Brown Moms Love Princess Diana
The South Asian women who came of age in the 1980s viewed Lady Di as both a contemporary and a cautionary tale.
June 16, 2020Black and Brown Love
Black and Brown couples don’t have it easy. Marrying Brown can be difficult, but for Black partners it’s especially hard.
February 24, 2021Rekha, Amitabh, Jaya: A Silsila of Deprivation
Decades later, Bollywood’s most infamous love triangle seems even more tragic than we first thought.
March 24, 2021Why Bollywood Loved — and Lost — Fawad Khan
This year marks almost five years since fans have seen the iconic Pakistani actor in Hindi cinema.
February 2, 2021Black TikTok, Brown Culture
With perfect pronunciation and killer Bhangra moves, Black TikTokers are going viral taking on South Asian music.
January 25, 2021How Riz Ahmed Stretches Culture
Fifteen years in, the multi-hyphenate actor and musician consistently produces the deep cuts when it comes to Brown culture and history — and, now, he’s creating for himself.
“Premium subscription publication lands new investors”
“100 of the world's most promising startups to watch”
"giving a voice to the South Asia diaspora"
“one of the top media startups to watch out for in 2020”
“challenging mainstream media’s coverage of South Asians"